( 2024 )
Brand Style
Brand Awareness
Title
勤美草悟 - 品牌策略與形象
Client
勤美草悟 Park Lane

Highlights
Cool Player

Incredible Life
精彩生活的起點
勤美草悟,是一個「區域整合開發」的品牌,更是一個「生活型態」的構建者。通過品牌輸出的價值觀與生活美感,攜手不同的生活事業體,為目標客群打造符合其價值觀的生活方案,提供在地居民、旅客新奇有趣的體驗企劃。
深根台中草悟道多年,勤美草悟以「永續」、「共好」為核心理念,帶動周圍綜合開發與生活圈發展,與人們共創草悟道風景,並將草悟道推廣至國際,成為知名的觀光旅遊景點。
Park Lane, CMP Group’s lifestyle brand rooted in Taichung’s Calligraphy Greenway, brings “Incredible Life” to its core. Integrating real estate, hospitality, retail, and museums, it collaborates with like-minded brands and creators, creating memorable, emotionally resonant experiences that energize the community and the city to shape contemporary living spaces and scenarios.
Join us as we Step into an Incredible Life.
CHiUE
HOUSE
specializes
in
cross-disciplinary
collaborations
between
art
and
commerce.
We
craft
brand
culture
and
transform
style
into
immersive,
participatory
living
scenes—making
each
scene
a
tangible
part
of
everyday
social
life.
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